About Us 2017-09-29T22:47:07+00:00


Every new tool, application and web site promises to “engage” students and transform learning, but do you know if that’s true? Even the best resources will fail your students if they fail to use it…but how do you know which tools are being adopted and which are being ignored?

Our mission is simple. We help educators maximize the return on their edtech spend. Every dollar matters and we can help you identify ways where your purchases are and are NOT giving you the desired return. Now, you can take immediate action – whether to rethink what resources you use, or whether you need to be investing in more professional development and change management efforts.

Our Founders. Our Directors. Our Advisors.

EdTech industry leaders. Classroom teachers. Leading media developers. FinTech experts. PAPERbasket brings together innovation for educational technology, software adoption and change management strategies and data-driven decision making to create a new solution unlike anything else.

Ahmed Shams

Lead engineer and developer for Michael Kors, Univision and Algomi. Ph.D. in Information Security and Assurance.

Ann McMullan
Board of Advisors

Former executive director for educational technology in Klein ISD (Texas), co-author of Life Lessons in Leadership: Way of the Wallaby, advisor to Project Tomorrow and Girls Thinking Global.

Anthony Martini
Director of Support Services

Co-Founder and Chief Solutions Architect of LogicWing. Over 15 years of ​technology consulting in support of schools and non-profits.

Blanca Duarte
Vice President of Customer Success

Chief Enablement Officer of LogicWing, and highly regarded national professional development and integration specialist with over 18 years in edtech.

Dulcina Belcher
Co-Founder, Director

25-Year veteran, experienced in both Special Education and the Financial industry.


Elliott Levine
Board of Directors

25-year EdTech veteran, former K-12 administrator, professor, start-up executive and currently HP Distinguished Technologist.

Kathy Hurley
Board of Advisors

Former senior executive at IBM, Pearson and The Learning Company. Recently published Real Women, Real Leaders: Surviving and Succeeding in the Business World.

Liz Crawford
Board of Advisors

Former elementary teacher and marketing executive for Gateway, Hewlett-Packard. Current global education strategist for Intel.

Mark Onderko

Edtech veteran with 30 years experience at companies including Dell, HP, RM Education, Lego and Promethean.

C. Mike Belcher
Board of Directors

EdTech veteran with over 20 years experience with such companies as OfficeMax, Gateway and Hewlett Packard.

Salah Sheber
Director of Software Engineering

Experienced web project manager for dozens of startups and established mid-market companies.


Tammy Farrell
Co-Founder, Director

25-Year Fintech executive at Bloomberg and London Stock Exchange, focused on user adoption and analytics.

Tom Fitzgerald
Board of Advisors

A 30+ year EdTech veteran who held senior leadership roles at Apple, Dell, Gateway, and former CEO of Fourier Systems and Ascend Education.

Tom Greaves
Board of Advisors

One of the most well-known names in the EdTech vertical, executive with IBM, NetSchools and Plato Learning and an advisor to school systems and state departments of education.

Make Every EdTech Dollar Count

Contact us today and start making more informed decisions

Let’s Get Started!